Cabinet clears 'digital delivery' for cable TV - India - The Times of India
http://everymatter.blogspot.com/2009/09/entertainment-on-tv.html
Let see what happens
it will be good if cost really comes down.
Cabinet clears ‘digital delivery’ for cable TV - India – The Times of India
In my childhood days National Channels like DD-1, DD-2 easily appears on your TV screen when you fix up a antenna on roof but now its is hardly available even if you goes to buy a antenna in market for your home use, it will be not available. At that time generally whole family sees Ramayan and Mahabharat and a movie on Sundayat Black & White screen.
Then comes the concept of cable TV means the local shopkeeper who put up a wire network in and around your locality and charge some amount from you on monthly basis. You can watch different channels on colour screen.
Now the latest concept is of set-top box which requires more money.
In last two years many new private big players entered into entertainment arena of DTH (Direct to home) satellite TV. Some of them are :
They are giving many offers to customers through various schemes and plans.
But a common people who do not have have the money to buy set-top box and can not afford to pay monthly subscription charges, will how get his part of slice of entertainment.
The question is that when other traditional method of entertainment are not available or out of reach of common man the new cheap media TV is also going out of his hands so what will be the ultimate scenario.
Who is the best actor in Indian Cinema/Bollywood?
The Big B (Amitabh Bachhan) – The pulse of millions hearts (The millennium Star whose long journey with through gentleness differentiates him from others and gives him a unique posture). Some of his famous movies are Zanjeer, Deewar, Laawaris, Coolie, Shahenshah, Kabhi Khushi Kabhie Gham, Baghban and the list is endless.
Small B (Abhishek Bachhan) – The son of our great actor Amitabh Bachhan and heroine Jaya Bahaduri and grandson of poet Shri Harvansh Rai Bachhan have given many successful and interesting movies. Some good movies are Yuva, Dhoom, Bunty Aur Babli, Sarkar, Guru, Sarkar Raj, ……….
SRK (ShahRukh Khan) – The King Khan is termed as a hardworking and won hearts of many by giving superhits like Dilwala Dulhaniya La Jayaga, Kuch Kuch Hota Hai, Chak De India, Kabhi Khushi Kabhie Gham, Om Shanti Om …….
Aamir Khan – The Actor cum Director always throws successful hits like Lagaan and Taare Zameen Par.
Akshay Kumar – After great success of Singh is King is in limelight now a days, he always present action thrillers.
And may be some more characters are their in this list.
From last few months I have seen many music, game and other competition shows on TV like Wheel Smart Shrimat, Airtel Desh ki Awaaz, Close-Up Music, Musti, Musti or Dhoom etc on DD National. One common object in all these programs is that they are associated with some Brand/Product/Company. A good prize in form of money/gift is also given to winners from sponsors. Now the viewers participation has been launched in form of viting through SMS or phone which increases program popularity tremendously. Actually companies are doing advertisement & marketing of their products with the help of these TV shows and it is very much successful also. Although it requires good amount of investment but it is worth because TV shows have entry into everyone’s home. Advertising of product reaches to every home.
With this concept viewers aware got increased about product and participants get chance to appear on TV plus gift to the winners so benefit to everyone concerned.
